While there have been TV spots for the film’s Digital HD release, including commercials that aired during the MTV Video Music Awards, much of Fox’s campaign for “Fault” has focused on social media platforms.įox has made sure “Fault” is available on most platforms, including Apple’s iTunes, Amazon Instant Video, Google Play, Verizon’s FioS, Target Ticket, Comcast’s Xfinity, Walmart’s Vudu, Best Buy’s Cinema Now, Microsoft’s Xbox Live and Sony’s Entertainment Network.Īpple and Amazon are especially keen on promoting the film to customers who may have bought the book through their online stores and read it on their iPad and Kindle tablets. It was produced for $12 million.Īccording to the online campaign and trailer, the extended cut promises “more Gus and Hazel,” which could drive even more interest among fans of the film and John Green’s bestseller, and generate considerable coin for Fox, making it one of the best Digital HD sellers to date.
Directed by Josh Boone, the teen romance stars Shailene Woodley and Ansel Elgort and broke out this summer as one of the year’s most profitable films, earning $280 million worldwide. Given the online buzz around the film’s homevideo release, there is clearly pent up demand by fans to see the movie again.
The three-week window is a considerable amount of time for the film to court a younger demographic that has traditionally preferred to rent films or stream YouTube videos. SEE ALSO: Tom Cruise’s ‘Edge of Tomorrow’ Gets Repositioned on Home Videoįox purposefully chose this week to launch “Fault” as a Digital HD title because of the Labor Day holiday, during which it believes the film’s young fans will host viewing parties with friends and encourage others to purchase the movie, as well. They do lots of things with movies digitally.” When they buy music and books, it’s digital. “This young audience already has a digital life. “This is a movie that’s going to add an overall effect on the consumption of Digital HD by teens and younger people, especially young girls,” Vincent Marcais, executive VP of brand marketing for Twentieth Century Fox Home Entertainment told Variety. And CinemaScore found that 52% of the audience consisted of females under 18 females under 25 made up 69% of ticket buyers. 16.Īround 75% of “Fault’s” audience on opening weekend was largely under 25 and female (around 80%), according to Fox. But with “Fault,” Fox’s homevideo division is specifically reaching out to 13 to 17-year-old girls and women over 18 with an extended cut of the film on most digital platforms three weeks before its disc is available to purchase through traditional retailers on Sept.
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